We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience, to inform you and your gift and message recipients of offers and discounts from Memorial Flowers (www.memorialflowers.ca) and our affiliated brands and to enable you to receive credits for purchases under loyalty or buying programs which you have joined. In addition, we may make such information (except for credit/debit card number and expiration date, unless you consent otherwise), including aggregated information, available to selected third parties including, but not limited to, those who share or rent information for direct marketing purposes.

However, without your consent, we do not make your or your gift or message recipients' email addresses, available to “third parties” (as that term is defined and limited below). For example, we may make your postal address available to third parties for marketing purposes, however we would not share your email address without your consent. In addition, you may instruct that other personal information about you or your message or gift recipients' that you have provided to us not be shared with third parties by following the instructions in How to Limit the Use of Personal Information, below.

Our Affiliates, subcontractors, and agents, and any successors or assignees to our business (if we ever sell, lease, license or assign some or all of our business), are not considered to be third parties under this Policy. We may provide your information to our Affiliates for use in connection with their businesses, including sending you offers and promotions. However, in connection with information collected under this Policy, they are required to comply with this Policy. "Affiliates" are persons or entities directly or indirectly controlling, controlled by, or under common control with, or in the same corporate family as Memorial Flowers (www.memorialflowers.ca).

We may combine information we receive from you via our Services with information from our Affiliates and third parties. We use the combined information to enhance and personalize your shopping experience with us and to communicate with you in accordance with this Privacy Policy.

We reserve the right to disclose information you provide to us as required by law, in response to legal process and law enforcement requests and as necessary or appropriate, in our view, to operate the Services, process orders or registrations, to conduct promotions, contests, and sweepstakes you participate in, and to protect the rights or property of Memorial Flowers (www.memorialflowers.ca), its Affiliates, users, customers, recipients, Members, Sponsors, Providers, Licensors, Merchants and Associates (as these terms are defined in the Terms of Use).

Please note that any personal information you reveal or post on one of our public forums (as defined in the Terms of Use), such as a message board, chat room, discussion group, folder, survey, contest, sweepstakes, user review and rate forum, and all User Submissions, are not protected by this Privacy Policy and may be collected, shared and used by us and with third parties, including to contact you. Information you give out or post on our public forums you disclose at your own risk.

Memorial Flowers (www.memorialflowers.ca) wants you to be aware that when you click on links and/or ad banners that take you to affiliated or third-party services, you will be subject to the privacy policies and terms of use of those services, not ours. We encourage you to read the posted privacy statement and user terms whenever using, and prior to providing any personal information to, any other service.

If you place an order on our Web site, it encrypts the credit/debit card number you submit prior to transmission over the Internet using secure socket layer (SSL) encryption technology. This technology works best when the Web Site is viewed using Microsoft IE, Google Chrome, Mozilla Firefox, and Apple Safari browsers. However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive.

Portions of the Services (such as our Member registration and Address Book) may require registration and log-in processes in which you will select a user ID and password (collectively, the "Password"). Passwords provided to you by us are the confidential property of Memorial Flowers (www.memorialflowers.ca) and may be used by you solely for your individual use of the Services (and otherwise as specified by us). You are responsible for maintaining the confidentiality of any Password and for all activities that occur using your Password, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your Password or accounts.

We may provide you with the ability to log into our Services using a social media account, such as Facebook Connect. We do not control the activities of such social media services and have no control over the data they collect or their privacy practices. You should review their privacy practices before using any such social media service.

We want to communicate with you only to the extent you want to hear from us. If you prefer not to have personal information collected from you via the Services shared with third parties, or to set your preferences concerning promotional communications, please follow the directions below.

We do not share email addresses you provide with third parties without your consent. In addition, if you prefer that other personal information provided by you not be shared with third parties, please let us know by contacting us as described below and identify the personal information that you would prefer not to be shared. Your instructions will be processed as soon as reasonably practicable and in accordance with law.

**Please include or tell us your mailing address and if you have a catalog, brochure or other mailing label from us, please include it with your request or have it ready when you call.**

Subject to the above provisions, by using our Web Site, you consent to the terms of this Privacy Policy and the Terms of Use, of which this policy is a part. We may change our Privacy Policy and Terms of Use from time to time as new features or services are added, suggestions from our customers are incorporated or other changes are made. We will endeavor to post any material changes to the Privacy Policy and/or Terms of Use on our Web Site at least 30 days prior to their effective date - unless we believe changes must take effect sooner to comply with law or to protect Memorial Flowers (www.memorialflowers.ca) or our customers, users, Members, recipients, Sponsors, Providers, Licensors, Merchants, Associates and Affiliates, in which case the changes will be effective upon posting or as otherwise specified.

The date on which the current Privacy Policy and overall Terms of Use took effect is listed at the top of the Privacy Policy and Terms of Use (see "Last Updated" at the top of each).

By using Memorial Flowers (www.memorialflowers.ca), after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy and Terms of Use, of which this policy is a part.

Memorial Flowers welcomes feedback concerning this Privacy Policy and our practices.

Memorial Flowers (www.memorialflowers.ca) welcomes feedback concerning this Privacy Policy and our practices. If you have any questions, concerns or comments regarding our Terms of Use, Privacy Policy or privacy practices, please contact our Head Office at 416-536-1349.